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Case Studies – Banking

City Union Bank

Our client, faced overwhelming customer inquiries, both in volume and complexity. These challenges significantly hindered their ability to respond and resolve customer queries effectively, leading to notable customer dissatisfaction.

Key Challenges:

High-Resolution Time
:
Due to the complex nature of customer issues, the average resolution time stretched significantly. This delay led to customer frustration and, ultimately, increased attrition as clients sought faster service from competitors.
Escalations
:
Without clear processes for escalating unresolved issues, the team faced mounting pressure and was unable to address critical customer concerns, leading to a rise in escalations and complaints.
Untimely Feedback
:
With priorities elsewhere, collecting timely customer feedback became an afterthought. The absence of proper feedback loops resulted in a lack of actionable insights into customer satisfaction levels, further deteriorating service quality and customer relationships.
How Lakson Helped
:
To address the client’s challenges, we formed a dedicated ten-member team specialized in managing customer queries, equipped with multilingual voice process capabilities to enhance communication and responsiveness.

High-Resolution Time: Due to the complex nature of customer issues, the average resolution time stretched significantly. This delay led to customer frustration and, ultimately, increased attrition as clients sought faster service from competitors.

Escalations: Without clear processes for escalating unresolved issues, the team faced mounting pressure and was unable to address critical customer concerns, leading to a rise in escalations and complaints.

Untimely Feedback: With priorities elsewhere, collecting timely customer feedback became an afterthought. The absence of proper feedback loops resulted in a lack of actionable insights into customer satisfaction levels, further deteriorating service quality and customer relationships.

How Lakson Helped:
To address the client’s challenges, we formed a dedicated ten-member team specialized in managing customer queries, equipped with multilingual voice process capabilities to enhance communication and responsiveness.